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Lesson Topics
Signal-Based-Selling
AI Scoring
Sales and Marketing
Campaign Execution
Reporting / Analysis
The MadKudu Platform

MadKudu University Lessons Archive

Digital Ads should drive Revenue

Optimize Your Ad Spend: How to Decide Which Ads to Keep or Cut

Unlocking Pipeline Potential: How Scoring Can Generate More Pipeline (and How It Doesn't)

Mastering Signal-Based Selling: 4 Guiding Principles for Sales and Marketing Leaders

How to set the right scoring threshold to send leads to Sales effectively

How to estimate the revenue that will be generated from adding a Product-Led Sales motion

3 tips for Ops to run a great sales enablement session

How to make your MQLs actionable for your Sales Team

How is MadKudu different from 6Sense for SDRs and AEs

MadKudu Copilot for SDR Managers - how to get started

What is signal-based selling

Revenue Predictability: What It Is and What It Is Not

Tailoring Signals in MadKudu to Optimize Sales Enablement‍

Account Based Marketing with Aggregated Product and Campaign Signals

MadKudu as Your Next Best Content Recommendation Engine

Processes and Mechanics for Sales and Marketing Alignment - Thanksgiving Edition 🦃🍻

Boost the score of personal emails that are tied to qualified accounts

Show sales the reason why a lead gets a certain score

'Funnel by Leadsource' insights report configuration guide

I have a new segment - do I need a new model?

I'm going after a new target segment - how do I update my scoring model?

I'm going after a new target segment - do I need to update my scoring model?

'Hand Raiser SLA' insights report configuration guide

Instantly Book Meetings with Qualified Accounts Through Intercom

Score Leads Outside of Your CRM

How to: Exposing MadKudu fields in your Salesforce layout.

Monitoring Your Model Performance

Monitoring Your Model at the Lead Level

Monitoring Your Marketing Metrics & Channels

Monitoring Your SLA

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