Learn how AI can be a co-pilot on the path towards revenue generation
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As a marketing leader at a PLG company, it is your responsibility to translate data into insights. But, with high volumes of often disparate data and buzz around AI and data science, where and how do you get started? Join us as Francis Brero, Co-Founder and CPO at MadKudu, and Ramli John, Director of Training at ProductLed, share why having a data strategy is a requirement for modern PLG marketers and how to get started.
Watch VideoDiscover best practices around qualification, how to create seamless handoffs between marketing and sales, build accountability, gain better visibility and increase productivity by developing a lead-management process that works for both teams. Sign up for this on-demand session to LEVEL UP your understanding of how leads should move through the funnel from concept to execution.
Watch VideoA key piece of developing a data strategy is the always-talked-about buzzword, artificial intelligence. But, when and how should you use it? How do you make sure you’re using the right type of AI for the problem at hand? In this session, Paul Roetzer Founder & CEO, Marketing AI Institute & PR 20/20, and Francis Brero, Co-Founder and CPO at MadKudu, will share how to build a successful data strategy.
Watch VideoOn a recent episode of MadFiles, Sam Levan, CEO of MadKudu, dispels the myth that everyone needs predictive lead scoring, and tells you when (and how!) it can truly be impactful for you to generate more Sales Qualified Leads (SQLs) in your pipeline.
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