Learn how AI can be a co-pilot on the path towards revenue generation
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We sit down with a panel of MOps leaders to learn how PLG is reshaping marketing ops roles, skillsets, and tech stacks. We also discuss the incredible opportunity for career growth and C-Suite potential this evolution will afford.
Watch VideoTo celebrate a special milestone, our 50th episode, we are turned MOPs Confessions on its head! We turned this episode into a gameshow featuring a group of our most popular guests, competing to win some eGifts and bragging rights.
Watch VideoMost CMOs do not have a strategy for how critical data should be used in their go-to-market efforts. In some cases, conversations around data actionability are happening without them in the room. Why should CMOs be leading these conversations and what have the successful ones done to earn a seat at the data table? Join us for a live conversation with seasoned CMOs on March 9 at 1pm PT.
Watch Video3 out of 4 B2B companies do not have a strict Service Level Agreement process in place that Sales agree with and follow. After working with many different B2B companies, we've cracked a step by step guide on how you can ensure you're delivering value with the leads you bring into the funnel.
Watch VideoKevin Ellison, both a user and Sales Lead of MadKudu, has seen how lead scores can make or break B2B sales organizations. He shares an unfiltered Sales' perspective of lead scoring, and what marketers can do to build trust with Sales when rolling out lead scores.
Watch VideoSam Levan, co-founder of MadKudu has worked with dozens of companies that have built a product-led motion on top of the inbound channel, and has seen both success and failures. Here are the two things Sam recommends you avoid when building your own product-led growth funnel.
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