Exciting News:
Madkudu lands $18M Series A led by Felicis to accelerate PLG adoption
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Data Transparency and AI: Your Revenue Co-Pilot

Learn how AI can be a co-pilot on the path towards revenue generation

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CMO Confessions: The Future of Marketing Measurement

Hear from three incredible marketing leaders from growing B2B organizations on the future of marketing measurement.

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Aligning GTM teams in a PLG Funnel

Francis Brero, Co-founder and CRO at MadKudu, shares his learnings and perspective on how to align go-to-market teams in the ever-evolving product-led world we are living in.

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CMO Guide to PLG

Learn everything you need to know as a marketing leader in a product-led growth environment, whether you’re just getting started or looking to optimize an already established PLG funnel.

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On-Demand Webinars

Are you destroying value in the funnel?

3 out of 4 B2B companies do not have a strict Service Level Agreement process in place that Sales agree with and follow. After working with many different B2B companies, we've cracked a step by step guide on how you can ensure you're delivering value with the leads you bring into the funnel.

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What Sales Actually Thinks of Scoring

Kevin Ellison, both a user and Sales Lead of MadKudu, has seen how lead scores can make or break B2B sales organizations. He shares an unfiltered Sales' perspective of lead scoring, and what marketers can do to build trust with Sales when rolling out lead scores.

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How to Build a Product-Led Growth Funnel

Sam Levan, co-founder of MadKudu has worked with dozens of companies that have built a product-led motion on top of the inbound channel, and has seen both success and failures. Here are the two things Sam recommends you avoid when building your own product-led growth funnel.

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