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Cookie Notice

Effective on: 2023-07-28

1. Introduction and Scope

This Cookie Notice (the “Notice”) explains how and why MadKudu, Inc. (“MadKudu,” “we,” “us,” or “our”) uses cookies and other similar technologies (“Tracking Technologies”) on our websites and apps and on any webpage linking to this Notice (collectively, the “Website”) to collect and develop data. It explains what these technologies are and why we use them, as well as your rights to control our use of them.

To the extent that any information collected by the Tracking Technologies, either on its own or in combination with other information, constitutes Personal Data as the term is defined in our Controller Privacy Notice, both our Controller Privacy Notice and this Notice shall apply to the processing and transferring of such Personal Data.

2. What are Cookies and other Tracking Technologies?

Cookies. A cookie is a small text file stored on your device (computer, phone, tablet, etc.) that contains information about your browser and online activity. This information often consists of a string of numbers and letters that uniquely identifies your device.

We may also use:

Local Storage. Local storage enables our Website to store information locally on your device. Local storage may be used to improve your experience with our Website, for example, by enabling features, remembering your preferences and speeding up our Website functionality.

GIFs (a.k.a. “web beacons”). Our Website may also employ a software technology called clear that helps us better manage content on our Website by providing insight into which content is most effective. Clear GIFs are tiny graphics with a unique identifier, similar in function to cookies, that are used to track the online movements of Website users. 

Local shared objects (a.k.a. “flash cookies”). Flash cookies are pieces of data that websites which use Adobe Flash may store on your device. 

Pixels. A tracking pixel is a 1x1 pixel graphic used for the purpose of tracking user behavior, web traffic, and site conversions. A tracking pixel allows us to collect data relating to the use of our Website. Tracking pixels, such as the Meta Pixel, are used to trigger advertisements on any participating websites based on the activity tracked from your browser or device and can also be used for third-party web analytics.

Other similar tracking technologies. We may also use other tracking technologies, such as mobile advertising IDs and tags for similar purposes as described in this Notice.

3. Why do we use Tracking Technologies?

We use Tracking Technologies to allow the Website to operate, to increase its functionality and efficiency, to analyze how you use it so that we can improve it, to tailor the content and information that we display to you, to provide you with targeted advertisements, and fulfill other legitimate purposes as described below.

4. What types of Cookies and Tracking Technologies do we use on our Website and how do we use them?

We use session cookies and persistent cookies on our Website. The session cookies are deleted or removed when you close your browser. The persistent cookies may remain on your device after you close your browser, but they have an expiration date.

Some of the cookies placed on your device through our Website are first-party cookies, meaning they are placed directly by us. Others are third-party cookies, meaning they are placed on your device through our Website by third parties, such as Google. In other words, when you visit our Website, certain third parties may place cookies on your device to collect information about your online activities over time and across different Internet websites or online services. 

In the cookie tables here, we provide you with links to the applicable privacy notices for the providers who place third-party cookies on your device through our Website, where possible. Please refer to the privacy notices of those third parties to learn more about the ways in which they collect and process personal data about you.

Strictly Necessary Tracking Technologies

These are necessary for our Website to function, and we cannot turn them off in our systems. You may still be able to set your browser to block or alert you about some of these Tracking Technologies, but if you do block these Tracking Technologies, some parts of our Website will not work.

Performance Tracking Technologies

These allow us, among other things, to count Website visits and traffic sources so that we can measure and improve the performance of our Website. They help us to know which pages are the most – and least – popular, and see how visitors move around the Website. If you do not allow these Tracking Technologies, we will not know when you have visited our Website, and we will not be able to monitor our Website’s performance.

Functional Tracking Technologies

These enable the Website to provide enhanced functionality and personalization. They may be used by us or by third-party providers whose services we have added to our pages. If you do not allow these Tracking Technologies, then some or all of these services may not function properly.

Targeting Tracking Technologies

These may be used on our Website by our advertising partners (or set directly by our advertising partners) to collect data about your online activity. They record your visits to our Website, the pages you have visited, and the links you have followed. They are used by our advertising partners to build a profile of your interests and show you relevant advertisements on our Website as well as other sites. For example, they're used to detect when you click on an ad and show you ads based on your social media interests and browsing history.

We and third parties use social media cookies to show you ads and content based on your social media profiles and activity on our Website. They’re used to connect your activity on our Website to your social media profiles so the ads and content you see on our Website and on social media will better reflect your interests.

 If you do not allow these Tracking Technologies, you will experience fewer targeted advertisements, and you will impair our ability to provide you with tailored services and offerings.

Uncategorized Tracking Technologies

These may be used on our Website that do not fall into any of the above categories at this time. We have included as much information as possible about each of these cookies below.

5. How can I enable / disable cookies? 

GPC. You can use a browser that sends Global Privacy Control (GPC) signals. For more information, please visit https://allaboutdnt.com/ and https://globalprivacycontrol.org/.

Opting Out. You can alter the configuration of your browser to reject certain types of Tracking Technologies, including cookies. Please note, however, that if you reject certain cookies, you may not be able to access and use all of the features on our Website. You may also set your browser to send a DNT signal. For more information about how to manage cookies, please visit https://www.aboutcookies.org/.
You may also control your online behavioral advertising preferences and opt out from having your data processed by certain marketing companies by visiting http://www.youronlinechoices.com/ and http://optout.aboutads.info/. Please note, however, that managing these preferences will not turn off internet advertisements in general. You will still receive the same number of advertisements, but those advertisements will be less reflective of your interests, as indicated by your web browsing habits. In addition, please note that the opt-out preferences that you set using these tools may be nullified if you delete your cookies after setting them.Static and dynamic content editing

6.Changes to this Notice

If we make any material change to this Notice, we will post the revised Notice to our Website and update the “Effective Date” above to reflect the date on which the new Notice became effective.

7. Contact Us

If you have any questions about this Notice, please send us an email to privacy@madkudu.com, or contact us by postal mail at:

MadKudu Inc.
333 W Maude Ave., Suite 207, Sunnyvale, CA 94085 USA

Please allow up to four weeks (4) for us to reply.