MadKudu’s predictive scoring identifies the low, medium, and best fit prospects in your database, so you can prioritize getting in front of people who are most likely to purchase from you.

Don’t wait until revenue closes to know if a channel is working, predict the value of the channel with real-time insight into the quality of pipeline you’re producing.

Scale your spend based on a lead’s potential value and automate workflows in order to roll out the red carpet for your hottest prospects.

Get the entire revenue team aligned on who falls within your ideal customer profile based on historical conversions, maximizing touch points with your best fit leads and accounts.