TOP-OF-FUNNEL
The average cost of good lead costs upwards of $200. By training Facebook's AI, MadKudu reduces the cost of good leads by three-fold.
Facebook leads are generally low quality and there is no efficient feedback loop for B2B SaaS due to low conversion volumes and long sales cycles. MadKudu is able to reduce the cost of good leads on Facebook by 3 times by training the Facebook AI with predicted lead values.
Guillaume Cabane
VP of Growth at Drift
Facebook optimizes for “website conversions” but “lowest cost” lead capture does not correlate to value. As a consequence most companies see their CPA increase dramatically as they scale their spend, no matter how narrow their audiences are.
MadKudu provides visibility into every lead by sending predicted values of each lead back to Facebook so that it can bid on only the
higher-value leads.
Generate up to 3x more qualified leads with the same spend and ensure you are putting your dollars to work on only the best leads.
