Unlocking Product-led Growth with Smart Segmentation

Product-led growth doesn’t mean getting rid of your sales team. In a PLG motion, you should segment your prospects to provide a unique buyer journey and prioritize sales outreach where it matters most.

Have you hit a wall scaling your product-led growth motion?

In a PLG motion, the onboarding journey isn’t linear. Ignoring the unique journeys and multiple funnels for buyers is limiting your PLG growth.

It’s time to optimize for the individual, not the average.

Discover how to scale your PLG strategy through informed funnel segmentation. Ramli John, Content Director at Appcues, and Francis Brero, Co-Founder and CPO at MadKudu, share stories of PLG successes (and failures).

Learn how to:

• Segment your users and align to their unique journey
• Prioritize which signups deserve a sales touch
• Personalize and make the buyer journey frictionless

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