Product-Led Growth

Learn how to use product qualified leads Beyond MQLs & SQLs for increased growth. Read on for more.

Free sales leads trials and activity scoring can each carry their own complications. Read on here to learn how to do it right.

Most people have heard of the "key activation event" by now. Check out this quick "how-to" for you to determine your product's "key activation event".

In our era of freemium, trials and other piloting processes, the myriad of solutions out there rarely help identify the levers to up SaaS conversion rates.

Looking at the trial-to-paid funnels by customer segment is the best way to understand how your product and sales activities affect B2B SaaS conversions

Don't miss out on shadow revenue - MadKudu automatically puts each prospect ... By training Facebook's AI with predicted values of each traffic lead, MadKudu