Marketing & Sales Alignment

Service level agreements can lead to accountability and marketing alignnment. Learn how here.

B2B sales strategies often depend on lead-scoring solutions that are only duct-tape on a broken process in B2B sales. Read on.

Demand generation Managers, did you know that there are 3 important things you can learn from sales? Read on right here.

Don't miss out on shadow revenue - MadKudu automatically puts each prospect ... By training Facebook's AI with predicted values of each traffic lead, MadKudu

Customer personas can help improve the feedback and communication between sales and marketing teams. How? Click here.