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How to Run Facebook Ads to Bid on Your Best Leads
Lambs, Kudus and Ducks Score: The Three Stages of Lead Scoring
Lead Score vs Ideal Customer Profile: A True Reflection
Marketing Insights
Building a Shadow Funnel
Lead Scoring and Why It's at Odds With SDRs
Marketing Insights
Customer Journeys: The Biggest Source of Friction Could Be You
MadKudu Updates
Mailchimp Salesforce Integration: How We Use Zapier to Score Mailchimp Subscribers
Marketing Insights
How to Do Funnel Analysis Segementation by Customer Fit
Account-Based Marketing and the Fallacy of Job Titles

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