The #1 6sense Alternative
Top B2B
Companies Choose madKudu over 6sense
The only predictive scoring solution that shows results before you buy. Don’t get stuck in a 2+ year contract with no ROI in sight - learn how MadKudu identifies more revenue in your pipeline.
95% of your revenue comes from 5% of Your Leads
MadKudu finds that 5%
Why MadKudu is the Choice over 6sense
Transparency & control of your predictive scoring
Get visibility into why prospects are marked qualified, and the ability to layer in business insights — leading to more trust & accuracy in the scoring process.
Bring your data as it is, MadKudu does the rest
MadKudu analyzes all data sources, including product, intent, GTM, and technographic data, in order to predict & prioritize revenue generating actions
A POC: See results before signing anything
Sync your data and get a customized POC before signing on the red line. Get insight into your ideal customer profile, and the buyer signals you can send your sales team.
Predictive scoring
✅ Lead and Account, multi model 100% transparent
❌ Account only, limited 1st party, black box
Data integrations
✅ All 1st party (web, product, marketing, sales) + bring your data
❌ No product data or marketing data
Sales intelligence
✅ Lead and Account
✅ Customizable
✅ Customizable
❌ Account Only
Intent data
✅ Tech install, Job posting
✅ Ingest 3rd party intent (G2, 6sense)
✅ Ingest 3rd party intent (G2, 6sense)
✅ Tech install, Job posting
❌ Account Only
❌ Account Only
Where does MadKudu beat 6sense?
Accurate Buying Signals
MadKudu integrates with your marketing, product, and sales software to analyze which activities most often lead to revenue. By using your first party data instead of relying only on intent data, you’re able to focus on the prospects that are actually in buying mode.
Incorporate Sales Feedback
While a predictive model can get you most of the way, business insights are crucial for creating a scoring system that both marketing and sales trust. With MadKudu, you’re able to create a feedback loop with sales to understand if there is additional logic that should be layered in.
Increase your revenue sources
Often companies running an ABM strategyare also looking to drive pipeline from othersources, such as inbound leads, or productusers. MadKudu is able to optimize all of your funnels, allowing your team to prioritize best fit leads, no matter the source.
Discover PQAs, and Expansion Opps
MadKudu integrates with product software to understand customer behavior. Our platform can highlight the activities within your app that signal a good candidate for free to paid conversion, as well as cross sell and upsell opportunities.
Hear what our customers have to say….
With MadKudu, we’re able to shift a sizable amount of our workforce to an outbound sales motion because of how accurate the score was in predicting not only the best leads but also the worst. It saved us ~2M in headcount and made us a more efficient business.
-Micheal Dobos, Marketing Operations Manager, Hyperscience
Surface only the relevant insights where your team already works.
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