Are PQLs the New MQLs

Are MQLs dead? What does Product-Led Growth mean for marketers?

Join Francis Brero during Demand Gen Report's Strategy & Planning Series for the answer.

He'll discuss how your sales and marketing teams can working in tandem to help guide your PLG motion to success. In addition to:

What is Product-Led Growth? (Yes, it's okay if you still don't know!)
Where does marketing fit in PLG?
What the heck is a PQL?
How marketing can enable your sales team

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PQLs seem to be all the rage. This has led to a flourishing of new martech vendors that focus on identifying these PQLs. These new vendors are strongly pushing a narrative by which PQLs are the new MQL. If that is the case, should we pivot our activities towards PQLs instead?

Speakers

Francis Brero

Co-Founder & CPO

MadKudu