In this blog post, we will dispel three common myths, explain how GTM teams can help customers reduce friction, and encourage CMOs to embrace the complexity of B2B funnels.
What do Stripe, Hey.com, and Guitar Pro have in common? Their phenomenal performance is down to product-led growth (PLG) — a set of go-to-market strategies centered around and driven by a company’s products.
During a recent panel discussion we hosted, CMO Confessions: The Future of Marketing Measurement, I had the opportunity to chat with seasoned marketing leaders on how they see the role of the CMO changing as well their raw outlook on all things B2B marketing.
MadKudu and Intercom have teamed up to explore how live chat can impact business performance. This blog post outlines best practices for live chat as well as predictive lead scoring strategies to take it to the next level.
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