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Signal-based selling

Announcing MadKudu Copilot: Turn Every Rep into Your Best Seller

Sam Levan
CEO

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How Successful CMOs Build a Data-Strategy and Avoid the Hot Seat

How Successful CMOs Build a Data-Strategy and Avoid the Hot Seat

Lessons in Personal Growth from Women in Marketing Ops

Lessons in Personal Growth from Women in Marketing Ops

How To: Create your first Sales SLA Report
Marketing Insights

How To: Create your first Sales SLA Report

Francis Brero
CPO
Part 2: Defining Lead Stages & Statuses

Part 2: Defining Lead Stages & Statuses

Part 1: Mapping the Buyer’s Journey to the Funnel

Part 1: Mapping the Buyer’s Journey to the Funnel

How to Build a Data-Driven Marketing Culture
Data Management

How to Build a Data-Driven Marketing Culture

3 Strategies to Align Marketing Ops & Analytics Teams From Leaders at Lucid
Data Management

3 Strategies to Align Marketing Ops & Analytics Teams From Leaders at Lucid

Defining AI Personalities: Buddy vs. Police
Data Management

Defining AI Personalities: Buddy vs. Police

The CMO Framework to Evaluating Data Actionability
Data Management

The CMO Framework to Evaluating Data Actionability

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The MadKudu Blog

Announcing MadKudu Copilot: Turn Every Rep into Your Best Seller

Announcing MadKudu Copilot — helping reps warm up outreach to increase response rates and get more meetings booked.

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Sam Levan
Marketing & Sales Alignment
Marketing Insights

Doing more with less: How teams are uncovering revenue in their pipeline

We've found there's a goldmine of potential revenue waiting to be unlocked within your current funnel. No extra headcount, no extra spend.

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Laura Hebert
Product-Led Growth
Marketing & Sales Alignment

Personalize Your Buyer Journeys: 4 Important Learnings About PLG

We gathered a group of 50+ growth & marketing leaders to discuss scaling PLG. Here are 4 key learnings.

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Francis Brero
Marketing & Sales Alignment
Marketing Insights

Demand Gen Playbook: 5 Ways to Drive Revenue in a Down Market

In down markets, marketing teams really feel the pressure with to attain revenue goals while budgets get cut. We partnered with Mutiny to develop playbook of revenue driving plays.

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Marketing Insights

The SaaS Winter and the CMO

No department is impacted faster from a downturn than marketing. Regardless of how well you, as the CMO, are running your side of the business, you will face pressure to do more with less. Here are 10 key areas you should evaluate.

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Product-Led Growth

The 4 Funnels of PLG & Scaling Beyond Hand-Raisers

How are you scaling your PLG motion? Understanding the right funnel mix for your organization is essential in driving conversions and, ultimately, revenue. Learn more about the 4 funnels of PLG and how to move beyond hand-raisers.

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Data Management
Marketing Insights

How Successful CMOs Build a Data-Strategy and Avoid the Hot Seat

If you aren't obsessing over data as a CMO, you might not be a CMO much longer. The rise of the modern data stack has unlocked huge amounts of data sources and data points. As a result, marketing has shifted away from the brand-centric Mad Men era to a focus on driving operational success. Today's CMOs, or at least the successful ones, are truly data-driven. 

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