The MadKudu Blog

MadKudu Updates
Marketing & Sales Alignment

How to Use Calendly to Allow Qualified Demo Requests to Book a Meeting With You

Wondering how to use Calendly to allow qualified demo requests to book a meeting with you? You've come to the right place - just read on.

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How to Run Facebook Ads to Bid on Your Best Leads

Learning how to run Facebook ads doesn't have to be a lengthy or confusing process. Instead, find out how to train Facebook to bid on your best leads.

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Predictive Scoring

Lambs, Kudus and Ducks Score: The Three Stages of Lead Scoring

Lambs, kudos and ducks score: Did you know that there are three stages of lead scoring? Find out more by clicking here.

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Predictive Scoring

Lead Score vs Ideal Customer Profile: A True Reflection

Lead score vs ideal customer profile? Which one is right for you? Click for more!

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Predictive Scoring

Building a Shadow Funnel

MadKudu & Drift built a shadow funnel out of intent data, showing every qualified buyer that hasn't engaged with your funnel. Here's what we learned.

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Predictive Scoring
Marketing & Sales Alignment

Lead Scoring and Why It's at Odds With SDRs

Lead scoring and SDRs are often at odds, with SDRs having very little influence over the score itself. Feel free to click here to learn more.

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