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The MadKudu Blog

Predictive Scoring

Your Ideal Customer Profile (Podcast) and How To Identify It

Your ideal customer profile can be determined through analysis, which is used to prioritize leads. Want to learn more? Read on here.

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Marketing & Sales Alignment

Demand Generation Managers and 3 Things They Can Learn From Sales

Demand generation Managers, did you know that there are 3 important things you can learn from sales? Read on right here.

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Predictive Scoring

Build Versus Buy: Make the Right Decision With 3 Simple Steps

Build versus buy - is this the age-old question when it comes to internal solutions? Learn more here to make an educated decision.

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Segment for CMOs

Understand segment and how it's being used by SaaS marketers. Read on to learn more valuable insights.

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