AI and automation have become ubiquitous in B2B. It is therefore our duty as professionals to educate ourself as to what is really going on beyond the BS.
In our era of freemium, trials and other piloting processes, the myriad of solutions out there rarely help identify the levers to up SaaS conversion rates.
Looking at the trial-to-paid funnels by customer segment is the best way to understand how your product and sales activities affect B2B SaaS conversions
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