Great marketers believe their team should be accountable for revenue. While it's hard to operationalize, it is possible, and we’re seeing some of the most effective revenue teams do it with the right support.
We’re all feeling it, in-person events are back. Even with budgets and capacity shrinking lots of businesses are seeing value in being where their target customers are, in real life. The question everyone is asking is, are events worth the large investment?
It’s tough out there, and while we can’t change outside factors, what we can do is align sales and marketing around shared goals to work more efficiently.
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