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MadKudu University

We've compiled a list of lessons and topics that will help you make the most of MadKudu and teach you best practices.

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Signal-Based Selling

AI Scoring

How to set the right scoring threshold to send leads to Sales effectively
Boost the score of personal emails that are tied to qualified accounts
Show sales the reason why a lead gets a certain score
I'm going after a new target segment - how do I update my scoring model?
I'm going after a new target segment - do I need to update my scoring model?
Score Leads Outside of Your CRM

Sales & Marketing

How to estimate the revenue that will be generated from adding a Product-Led Sales motion
3 tips for Ops to run a great sales enablement session
How to make your MQLs actionable for your Sales Team
How is MadKudu different from 6Sense for SDRs and AEs
Revenue Predictability: What It Is and What It Is Not
Tailoring Signals in MadKudu to Optimize Sales Enablement‍
MadKudu as Your Next Best Content Recommendation Engine
Processes and Mechanics for Sales and Marketing Alignment - Thanksgiving Edition 🦃🍻
I have a new segment - do I need a new model?

Campaign Execution

MadKudu as Your Next Best Content Recommendation Engine
Instantly Book Meetings with Qualified Accounts Through Intercom

Reporting / Analysis

The MadKudu Platform

MadKudu Copilot for SDR Managers - how to get started
Account Based Marketing with Aggregated Product and Campaign Signals
MadKudu as Your Next Best Content Recommendation Engine
'Hand Raiser SLA' insights report configuration guide